As an established 10 year old media outlet, LSV had a solid reputation, but lacked a clear plan on how to develop their digital assets; they had simply been modifying and adding to their website as they went along. This eventually led to a disorganized and inefficient information architecture.
In 2020, LSV knew it was time to invest in reshaping their platform from scratch and brought in BACKBONE as their expert business transformation agency. We worked on creating new content and information structure plans, as well as an updated and compelling new look.
The LSV project was a year-long process that began with a 3 month deep dive into their business strategy, as well as discovery sessions with the client in order to draft a roadmap that would lead to their digital transformation. For La Silla Vacía, this was the highest financial investment in their history - they really went all-in to build the best possible user experience for their media team and their readers.
Considering the duration of this project, the LSV experience pushed us as a team to work more effectively and efficiently. We successfully met our goals through an agile methodology that allowed our digital professionals to focus on what mattered in real time, making us more straightforward with our results.
Our approach to LSV’s business transformation was done by thorough discovery of their business strategy - we pointed them in the right direction. We did this by introducing:
BACKBONE successfully built a fully scalable, highly dynamic digital ecosystem for La Silla Vacía.
It was one of the largest and most rewarding projects that BACKBONE has been part of. During this year-long process, we implemented a more efficient and agile method to our workflow.
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La Silla Vacia is now a Digital Company. Wanna make the switch?
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